The "60 second rule" - what is it? Should you believe the hype?

Posted by Samantha Lawson, Nov 17, 2020


You might have read about the 60-second rule trend recently. Is this a MIRACLE CURE, or just an internet fad? Can the secret to ‘perfect’ skin really just be about washing your face for one minute?

At NEOM we are always curious, and so in this article we tackle whether 60 truly is the MAGIC NUMBER.

A Clean Face = A Happy Face

Spending more time scrubbing the day’s dirt and make-up off your face could have a positive effect. If you’re typically washing your face for a short period of time, you may not be completely removing all traces of your make-up.

Making sure every bit of your face is 100% squeaky clean, especially around your hairline, nose and under your chin, is really important. Even a little bit of leftover foundation can cause dryness and even lead to minor breakouts. If you’re washing your face for a full 60 seconds, you most likely won’t miss any of those bits out.

However, it can be a good idea to spend a little more time cleansing your skin to make sure it’s deeply nourished. Using a gentle face balm, like NEOM’s Perfect Night’s Sleep Cleansing Balm, might be your best bet if you want to start making changes to your facial routine.

facial roller

Get Your Glow On

Another surprising benefit of the 60 second rule is that it might help your skin to have a healthier GLOW. That’s something we all want, right? Well, when you wash your face for longer, you’re increasing blood flow. By stimulating circulation to parts of your face that normally don’t get as much, you could be helping more of your face gain vital nutrients.

We’ve already been seeing examples of how good circulation can help achieve healthier-looking skin; most notably, with the facial skin roller trend that’s been recently growing in popularity. Using these rollers can improve the delivery of oxygen to the skin, which can help to reinvigorate and revitalise. So yes, spending more time giving your face some TLC could leave you looking (and feeling) fresher.

Wrap-Up: Not A Miracle Cure, But Worth A Try

Ultimately, sometimes it’s best to use things as they are intended. And it’s worth noting that not every cleanser will magically work better the longer you use it. With that in mind, the 60 second rule probably isn’t the miracle that we might’ve been hoping for. But don’t let that put you off completely...

Whilst the 60 second part seems like a catchy internet phrase, it encourages a good rule of thumb; to simply wash your face for as long as it takes to feel clean. Cleaning is the most important part of your skincare routine, so giving your face some extra love is a good idea. And don’t forget to add some valuable seconds to moisturise!

cleanse and nourish

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