Why I needed to make it. By Nicola.
Posted by Adam Meads
When you hear stats like... 'up to 80% of us are deficient’ in something that really helps our wellbeing, my instant reaction is… how can we make something to help.
NEOM is (and has always been) about boosting our wellbeing, whoever you are, wherever you are. We create products that do just that - whether something to slip into your pocket or to have in your bath. Everything we create has a purpose and fits into your day.
So, Magnesium. Magnesium is good for so many things from helping to improve mood, breaking down glucose into energy, helping you feel calm, relax and encourage better sleep by activating the parasympathetic nervous system. It also helps muscles to repair and eases stiffness super quick. In short it really is the wonder mineral! Naturopathic Doctor, Dr. Barb Woegerer told me that there’s hardly an organ or system that does NOT rely on magnesium to function optimally.
So, it got me thinking how we could create something that so many people use every day and lace it with a shot of magnesium. Enter the body butter. A simple product, in theory, that so many of us use each day. A quick smother on your legs in the morning, or a super nourishment in the evening - in my book, it’s the easiest and most luxurious way to get a boost of mg in your life. No funny tasting powders, or bowlful after bowlful of leafy greens to get your intake.
The Magnesium Body Butter was born. We first launched with just two fragrances - Real Luxury and Perfect Night’s Sleep. And because of its mega ingredient list like shea butter and coconut oil which really nourish and moisturise the skin, it’s light and whippy texture and the complex blend of essential oils, it was a real hit. So now we have FIVE to pick from. I love to use Great Day in the morning and then Bedtime Hero at night right now.
“We wanted to do something with magnesium for ages,” says NEOM Product Developer Andrea. “Getting magnesium transdermally is a really effective way to get it into your system, so putting it into a body moisturiser was allowed us to not only create something which worked brilliantly for your skin and for your mind, it also made the product really work for your health and wellbeing in other ways too. It was a really exciting product to bring to market”.
Want to hear more about our Magnesium Body Butters from Nicola?
Thank you @Mike_and_Kate for the lovely lifestyle image featured.
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